Wax London was started in 2015 by three friends Rich, Tom and Steffy, inspred by the desire to dress well without breaking the bank. Their day to day operations are ran from heart of Camden, evolving from Rich's own home where they had to find any spare space for designing and stocking their clothes.
Wax Londons ethos is to create elevated clothing that inspire confidence and self expression, Mediterranean sensibility and Indian craftsmanship and present all of that through a London-centric lens.
Their clothing is designed in London and draws inspiration from family, music, togetherness, the outdoors, parties, love, sport and London life.